Loblaw® and Too Good To Go Launch National Collaboration to Help Canadians Save on Prepared Foods and Reduce Food Waste
Canada NewsWire
BRAMPTON, ON, Nov. 12, 2026
Surplus, ready-to-eat meals worth around $24 are now available starting at $11.99 through the Too Good To Go app at participating Loblaw banner stores across Canada
BRAMPTON, ON, Nov. 12, 2026 /CNW/ -- Loblaw Companies Limited® and Too Good To Go are giving Canadians a new way to save on prepared foods while helping reduce food waste.
Beginning today, customers can use the Too Good To Go app to reserve Loblaw Surprise Bags filled with surplus, ready-to-eat items from participating Loblaw banner grocery stores across Canada, including Real Canadian Superstore®, Real Atlantic Superstore®, Loblaws®, Zehrs® and stores in Newfoundland and Labrador.
This collaboration gives Canadians another way to save on quality, prepared foods while supporting Loblaw's sustainability commitment. "Our customers are looking for practical ways to find value without compromising on quality," says Jonathan Carroll, Senior Vice President, Superstore Operations, Loblaw Companies Limited®. "Working with Too Good To Go is another step towards our goal of sending zero food waste to landfill by 2030. By finding more ways to connect customers with quality surplus food, we're keeping good food in people's hands instead of letting it go to landfill."
Through the free Too Good To Go app, available on iOS or Android, customers can see participating store locations, reserve an available Surprise Bag, and pick it up during the designated in-store collection window. Contents vary based on what surplus prepared, ready-to-eat meals are available that day, making each bag a little different. Each bag will contain around $24 worth of fresh, high-quality food with prices starting at just $11.99.
"When a grocer the size of Loblaw takes surplus food rescue nationwide, it changes what's possible for reducing food waste in Canada," says Chris MacAulay, Vice President, Operations North America, Too Good To Go. "Whether you're grabbing dinner after a long day or feeding a family on a budget, more Canadians now have a Surprise Bag close to home and an easy way to get a good meal for less."
How it works:
- Download the app: The free Too Good To Go app is available for iOS and Android
- Find a participating store: Open the app and use the map feature to find a nearby participating Loblaw banner location.
- Reserve a Surprise Bag: Purchase an available ready-to-eat Surprise Bag on the app.
- Pick up in-store: Collect your Surprise Bag during the scheduled pickup window from the corresponding department in-store.
The program is available at participating Loblaw banner grocery stores across Canada, excluding Quebec and the Northwest Territories.
About Loblaw Companies Limited:
Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers.
Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and in close to 500 grocery stores; PC Financial® services; Joe Fresh® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand®, Farmer's Market™, no name® and President's Choice®. For more information, visit Loblaw's website at www.loblaw.ca and Loblaw's issuer profile at www.sedarplus.ca.
About Too Good To Go:
Too Good To Go is a B Corp certified social impact company that connects consumers with food businesses to save unsold food and prevent it from going to waste. With 120 million users and over 200,000 active partners in 21 countries in Europe and North America, Too Good To Go is the first application to combat food waste in the world. Since its launch in 2015, Too Good To Go has helped save more than 600 million meals, avoiding emissions of 1.6M tonnes of CO2 equivalent. According to Project Drawdown (2020), tackling food waste is the key solution to solving the climate crisis.
Media inquiries: pr@loblaw.ca
Media inquiries: julia@craftpublicrelations.com
SOURCE Too Good To Go
